event branding, Print, & Packaging
Eat Play Om
A Yoga & Meditation Retreat designed to awaken your inner-self
I was given this opportunity to lead the design efforts for a yoga and meditation retreat. Eat Play Om is a series of retreats that help one surrender into the silence to help awaken and inspire one's inner-self. These retreats are mainly geared to help expand a person's yoga and meditation practice beyond the mat and into every aspect of their daily lives but at the same time help culturally enrich their lives by not only understanding others but by understanding their surroundings.
Set in Costa Rica, a group of about 12 were about to experience the primal nature and essence of what life could be when you are in tune with oneself. The goal of this event brand was to capture the essence of Costa Rica while keeping in mind transformation and acceptance.
In the logo you'll see a group of faces connected signifying the many faces we wear in our everyday lives. Not necessarily the many 'fake' faces but the emotions, the raw feelings that help maybe balance or bring us into an imbalance in our daily lives. The reason why they are connected is to help express that we are only one being and that all of what we feel is just a mere aspect of ourselves. It also helps with the idea of both transformation and acceptance; to bounce around but still be able to know who you are. This also plays into Costa Rican culture were we see the inspiration of color through the vibrant colors of the Toucan bird as well as the circular patterned forms from the Costa Rican Oxcart.