branding, print, & packaging
A re-designed identity for brand,
Pognae, a Korean Baby Carrier Company
I was given the opportunity to help re-brand Korean baby carrier line, Pognae, to better communicate the company's values more meaningfully. After identifying and researching the overall brand and it's competitors, I was able to visually conceptualize and create iterations of what their overall company vision and statement were all about. Pognae, a Korean word meaning 'warmth', helped shape the overall logo design. Along with warmth, Pognae signified comfort as well as security. This re-brand was originally made for the USA division but has gone to be the corporate identity for the global company and is now printed on all baby carrier items, packaging, apparel, marketing and much more. You'll notice the 'O' on most of their display cases and it is also used accross a variety of design structures as well.
As you browse through the visuals, you'll see a filled in 'O' signifying the 'warmth' and the outer shell indicating security and comfort, like a baby inside a womb. We wanted the brand to feel more organic (as the original logo version felt very sharp) with a little bit of structured elements.
Client: Pognae, Kat & Mat Lee