Branding, Print & Packaging
Branding for a Korean Baby Carrier, Pognae.
Pognae is a korean baby carrier brand that has been designing and manufacturing premium quality carriers since 2005. They have been dedicated to bringing parents and baby closer together through comfort, safety and ergonomic design. Back in 2011, I was given the opportunity to help rebrand their USA division which resulted in the rebrand if their global company. You may find the logo on all branded experiences from web presence, carrier branding, packaging, brick and mortar stores, to print materials.
Pognae, a korean word meaning “warmth, comfort, and security”, helped shape the overall logo design. To emanate the feeling of security and warmth, I chose to use the color red for its relation to power and strength. A baby blue color is used to resemble tranquility and comfort like a baby in the womb. The structure of the letters are designed to feel strong yet soft and simple just as the carrier is designed. Lastly, you’ll notice a filled letter “O” which helps tell the story of the closeness and warmth of the parent and baby; warmth and security bringing tranquility and comfort to baby but also to the parent.