A re-designed consumer website
exercise for unique eyewear brand, SEE
Ever since I was a child, I've been drawn to crazy spectacles. At the age of 7, I chose these pink wired hexagonal glasses that took over my face up until 19 where I wore my first SEE frames that were lime green w/ black zebra stripes, pink sides lined up with rhinestones. Since then, I've been collecting frames and appreciating the different personalities I can have with each of them.
Back in 2012, I was ready for my next pair so I wandered over the SEE website to see what options I had. At first, I had a hard time figuring out which frames were available and what I should look at first. There were many things occupying the landing space and I had a hard time interacting with the photos that were available in the space. This is when I decided to explore a better user experience that matched who they really were.
The company, SEE wanted to be "a fun and inviting place for people to shop" and during my short time on their website, it wasn't too inviting or fun jumping through different hoops (though lets be clear, their brick and mortar locations are so inviting and fun). I felt a disconnected experience and wanted to help recreate the experience they express inhouse, online.
The idea for a video on the landing helps with the inviting nature of understanding who and what SEE is. Adding a gallery section helped organize all the photos they had on their landing, making sure each area had their own home. I also thought it'd be nice to include a shop section. At this time, they did not have a shop area which was a growing ux element that most of their competitors were already implementing. I felt that having an area with readily available frames would be a great addition in spreading the word of this already fun company.
User Experience Design