Branding, Print, & Website Design
Colleen Rose Yogalife
Branding an Inspiring Yogi Visionary, Colleen Rose
While working with company, Yoga 360, I was given the opportunity to brand founder, Colleen Rose. One thing about this woman is that she is inspiring, passionate, and extremely wise. It was an honor working on this project and even more of an honor getting to know her and all the knowledge she was willing to share with others.
Generally when we think of the practice of yoga, some would imagine the idea of balance, flexibility, the essence of calmnness. As you navigate through visuals, you'll notice a sense of balance throughout the various deliverables via print and web. The intention of balance is shown through content placement, visual color balance of negative and occupied space, as well as in the logo itself. The logo encompasses a few elements. A circle/mandala representitive of wholeness, self-unity and the search for completeness. The letters 'C' (Colleen) & 'R' (Rose) flexibly balancing on one another signifying balancing oneself. Lastly, but certainly not least a few rays represeting the transfer of knowledge and positive energy similiar to sun rays or moon beams all identified as rays of hope.
Website Design & Development
Client: Colleen Rose